Simplified Crisis Management

In early December Western Kentucky was hit with catastrophic tornadoes, leaving behind a path of destruction; REACH Alert was ready to help.


Western Kentucky was recently hit by a series of devastating tornadoes, resulting in the greatest loss of life in state history. As the tornado destroyed a wide swath of infrastructure, power was out for days and communication was severely disrupted. During this time, several senior care communities were able to use REACH Alert to share emergency notifications with employees and families of residents via:

  • Text

  • Voice Call

  • Email

As long as some of the cell towers remained functional, emergency information was able to be shared. Many of our senior care clients were able to communicate with employees to ensure they were okay and to coordinate coverage schedules. Equally important, administrators were able to immediately communicate with the families of residents to let them know that every resident was fine and that their communities emerged somewhat unscathed.



REACH Alert is a mass notification service that allows any organization to quickly share timely information with the entire organization or with specific groups. When sharing important information (emergency notification or just routine information) with your people (employees, residents, students, staff, etc.) is absolutely critical, REACH Alert can be counted on to help get your message out.

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REACH Alert