Keys to a Successful Property Management Firm
Communication is fundamental for a property management firm, REACH Alert makes communication easier.
What does success look like from a property management perspective? Two words: happy residents. So how can property managers keep their residents happy? Convenient and effective forms of communication. Nothing is more frustrating than stumbling upon a closed pool, a broken elevator, or a shut off waterline without a heads up. That is why it is crucial to have a proper communication plan. Communication in property management is key to keeping your residents in the loop. Here’s how REACH Alert can help:
FORMS OF ALERTS
A key part of developing an effective communication plan is in determining what communication platforms to use. Keep in mind that it is important for residents to know that you value their time. Therefore, it is recommended that you focus on what form of communication works simultaneously best for you and for your residents. Today, the most common forms of property management communication would be:
Text
Voice Call
Email
Email communication has an opening rate of around 20%, while text messages maintain an open rate of 98%. When your message is urgent and important, it's crucial to keep this in mind! However, let’s dive into how each form above can be used to your advantage, if done so properly.
CATEGORIZE AND TARGET MESSAGES
Another important aspect of a communication plan is to categorize messages. That is why we recommend starting with two basic categories for messages: urgent and non urgent.
First we can discuss the common urgent messages in your industry. These are the important messages that require immediate attention. For example:
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Waterline Breaks
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Boil Advisories
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Amenities under maintenance
Since these messages are classified as emergency notifications and directly affect residents at that given moment, the best way to send the message would be text/voice call. This way we can assure a resident can be notified within minutes, with a high chance of the message being opened.
Next you have messages that fall under the non-urgent category. These are any messages that do NOT require immediate attention and typically do not affect residents at that given moment. For example:
Property management COVID-19 guidelines
Upcoming residential events
These messages are utilized for planning purposes, therefore they could best be sent by email to be accessed at a residents’ earliest convenience. Categorizing any messages sent will help organize communication between you and your residents.
Another way to use this categorization is to target messages to specific residents. REACH Alert provides property management firms to target specific streets, blocks of units, and singular units. Targeting your residents by address allows for the communication to be received by the correct persons. REACH Alert also provides the opportunity to group users in both public and private groups. This allows for firms to manage communication more smoothly to those who are in the need to know.
REACH ALERT CAN HELP
REACH Alert has been a successful tool when making a property management communication plan. It is a communication system that will help your resident communication plan run smoothly and effectively with seamless text, voice call, and email features.
With our integrated organizational features, firms are capable of sending communication to their residents in the most effective manner possible. Making communication convenient for both you and your residents.
REACH Alert can help you keep your residents happy.